Voice of the Customer – Marketing and Engineering Working Together

WHITE PAPER

Voice of the Customer, Marketing and Engineering Working Together

“Tara had just finished visiting with her largest customer, a network of 13 hospitals in her county. She had met with many people that day, but one meeting in particular had stood out. She had met with Dr. George Freeman, chief of surgery, who explained the problem they were having with their aging set of surgical instruments. Dr. Freeman explained that they have the budget and are prepared to buy new sets, but they have one major reservation with the ones that Tara’s company makes. They are uncomfortable for left-handed surgeons, and George happens to be left-handed. He goes on to explain that without something different, the sale will go to Tara’s competitor.”  Read More – Request the White Paper Below

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In 2002, 8,254 civil cases related to intellectual property theft were filed in U.S. courts.
U.S. Department of Justice
The fastest-growing U.S. companies tend to foster innovation.
Harnessing Innovation, PriceWaterhouse Coopers
In the middle of difficulty lies opportunity.

 

Albert Einstein
All told, 69 percent of the executives who participated ranked innovation as one of their company’s top-three strategic priorities.
Boston Consulting Group Survey
Intellect and innovation are the sources of virtually all economic value, growth, and strategic edge today.
James Brian Quinn, Professor of Management, Dartmouth College
The best way to predict the future is to invent it.
Dr. Alan Kay, Disney Imagineering